King Cooler 1984 is a Glasgow-based streetwear label, borne of a love for fashion, music, art and the subcultural. We believe in integrity, we believe in simplicity, we love classic design — in every sense — and we’re proud to wear our influences on our sleeve.

003 Moments

Our first black tee and, this time, the King Cooler motto sits front-and-centre. ‘Moments like this never last’ is about moving forward with a stillness and presence of mind. That’s just one interpretation though, it can be whatever you want it to be.

Chest (inches) 36/38 38/40 40/42 42/44 44/46

002 Elvis

Our second t­-shirt design is bringing us back to basics — the King Cooler logo is prominently positioned as a back­print with our 1984 emblem on the front. Using the same hard­wearing, ringspun cotton as our first tee, front and back are hand screen printed in King Cooler Black.

001 1984

Our first signature 1984 tee is made from 100% hard-wearing, ringspun cotton and screen printed in King Cooler Red. The design makes an affectionate nod towards the delicacy often found in Japanese design and art, contrasted with our own tendency towards the big and the bold.